An innovative grocery store boasts of selling health food at dollar store prices. This post from The Plaid Zebra showcases Daily Table, the new grocery store in town.
Imagine Whole Foods at dollar-store prices—a new company called Daily Table is shifting the power back to people of lower income, so they too have the option of eating right.
This has long been the frustration of healthy food – that for some reason eating properly is saved for a wealthier segment of society. This isn’t the way it needs to be. With over 30 per cent of the national food supply wasted in the U.S., there is plenty to go around at affordable prices. This was the realization of Doug Rauch, former president of Trader Joe’s, when he founded Daily Table. The first store opened in Dorchester, Boston on June 4, 2015 and as the very first line of Time’s article reads in large bold text, “Tons of items are under $1.”
“The answer here isn’t a full stomach, the answer has to be a healthy meal,” Rauch tells Fast Coexist. “When 49 million Americans aren’t able to eat properly, and because of it their health suffers—and they get obesity, heart disease, diabetes, in their teenage and young adult years—this is going to be a health care cost tsunami that hits all of us.”
Naturally, this allows him to buy at drastically reduced prices or even receive donation.
Still, the company is thriving with over 5,000 members and new locations are currently in the works. Anyone can shop at Daily Table, you just need to sign up for a membership. This allows the company to keep track of where they’re generating demand, and what neighbourhoods are finding the resource useful. Some are seeing this as an alternative to food banks. The benefit of cheap food, opposed to free food, is that it allows customers to buy with dignity.