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Long-established Big Food companies are scrambling to change their businesses to regain trust and market share. Will they be able to deliver authenticity? This post from Fortune brings to you a special report on the war waged on Big Food companies by aware and demanding consumers. Major packaged-food companies lost $4 billion in market share alone last year, as shoppers ... Continue Reading
Super Size Me ignited a spark and brought awareness to a growing food movement. And since then, we’ve done a lot to improve our health and food culture, but there’s still a lot to fix. Ten years ago, we were sitting on the couch when the “big idea” happened. Morgan Spurlock and I were dating, and visiting his mom in West Virginia for Thanksgiving when our ongoing conversation ... Continue Reading
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